About Sevier County Hospitality & Tourism Alliance




The Sevier County Hospitality Alliance is the unified hospitality/tourism partnership, advocate and voice for information, communication, cooperation, political action and education that assists and jointly represents the local Sevier County hospitality/tourism associations in advancing and protecting our industry.


  1. The recognized multiparty association ambassador, representative and primary source for mutual hospitality and tourism related issues in Sevier County, the state and region.
  2. Serve as a unified liaison/voice for information, communication, political action and education for the Sevier County hospitality and tourism industry.
  3. Foster cooperative relationships between local Sevier County hospitality and tourism associations, the TnHA and local/state government(s) to shift ideas into action.
  4. Proactively communicate/promote unified ideas and concerns to local, state, and federal governments as an activist for our local hospitality/tourism associations.
  5. Provide oversight/organization for combined allied hospitality activities and events in Sevier County, the state and region.
  6. Promote good policy, sound business principals and an ethical spirit among the hospitality and tourism associations in Sevier County, the state and region.





P.O. Box 520

Pigeon Forge, TN 37868



Gatlinburg Hospitality Association

Pigeon Forge Hospitality & Tourism Association

Sevierville Hospitality Association

Smoky Mountain Vacation Lodging Association

Smoky Mountain Wedding Association




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