Sevier County Hospitality and Tourism Alliance

2020 Hospitality Trade Show Seminars

 

Time Seminar Name Instructor

11 AM – 11:45  AM 

Creating Cultures that Engage and Retain Millennials and Generation Z
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Dale Carnegie of Knoxville 

Surviving a Hospitality and Tourism Crisis
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Moxley Carmichael

Removing the Signs of Bed Bugs
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BB Clean, a subsidiary of Dog Inspectors, LLC 

1:00 PM – 1:45 PM

Creating Cultures that Engage and Retain Millennials and Generation Z
click to register

Dale Carnegie of Knoxville 

Surviving a Hospitality and Tourism Crisis
click to register

Moxley Carmichael

Customer Service Revitalized
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Walters State

2:30 PM – 3:15 PM

Creating Cultures that Engage and Retain Millennials and Generation Z
click to register

Dale Carnegie of Knoxville 

Surviving a Hospitality and Tourism Crisis
click to register

Moxley Carmichael

Skill Up Tennessee: Building a Skilled Workforce through SNAP Employment and Training
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University of Tennessee Extension 

 

 

Creating Cultures that Engage and Retain Millennials and Generation Z

About the program:

Their work habits are different. Their values are different. They care about work life balance and being part of an organization with values and principles that are important to them. And they will soon make up a majority of the workforce – they are the Millennial generation. But there is more to this than meets the eye and we could be missing opportunities by stereotyping this generation, as well as the next. Indeed, there are as many similarities across generations as there are differences. Dale Carnegie conducted a study to uncover what drives engagement among millennials and to identify what is similar and dissimilar about this generation and generation Z so that leaders can better develop an environment that engages and retains the new generations of today’s workforce.

In this seminar, you will learn:

  • Why employee engagement matters and the state of employment today
  • What’s uniquely important to Millennials
  • The difference between fact and fiction and how stereotyping can lead us awry
  • What you can do the better engage Millennial and Generation Z workforces

Who should attend:

  • Human Resource professionals
  • Organizational Development
  • Senior Leadership
  • Anyone that is charged with engaging and retaining their workforce

 

 

Surviving a Hospitality and Tourism Crisis

About the program:

You’re in the hospitality and tourism industry and you are facing a public crisis: How do you communicate effectively and protect your brand? What are the successful strategies to handle a crisis? What are the pitfalls that can negatively impact your business for a long time? Moxley Carmichael, East Tennessee’s premier public relations firm, has extensive experience helping companies and organizations successfully manage a crisis.

In this seminar, you will learn:

  • What to do before a crisis that will help you weather the storm
  • How to write a crisis communications plan that doesn’t sit on a shelf gathering dust
  • How to address the intensive media attention in a crisis
  • What reporters will expect
  • What the public will expect
  • How to communicate with ALL of your stakeholders that are affected by the crisis
  • How to develop the most effective initial statement to the public
  • How to decide the most appropriate spokesperson and train the spokesperson
  • How to successfully manage media interviews
  • What are the keys to surviving the crisis and evaluating your response

Who should attend:

  • Marketing and public relations personnel
  • Social media staff
  • Anyone tasked with communicating with the public after a crisis

 

 

Removing the Signs of Bed Bugs

About the program:

Guests are more knowledgeable than ever about bed bugs and have learned to look for their signs upon checking in. Frequently, guests report bedbugs in a property only to find that they are seeing old signs.

In this seminar, you will learn:

  • Common signs of previous bed bug activity
  • What people are looking for when they check in
  • Options available to assist with cleanup of bedbug signs

Who should attend:

  • Cleaning and housekeeping staff
  • Anyone that may interact with a customer reporting bedbugs
  • Cabin and hotel owners and managers

 

 

Customer Service Revitalized

About the program:

Each and every one of us serves customers, whether we realize it or not. Maybe you're on the front lines of a company, serving the people who buy your products. Perhaps you're an accountant, serving the employees by producing their pay checks and keeping the company running. Or maybe you're a company owner, serving your staff and your customers. The Customer Service workshop will look at all types of customers and how we can serve them better and improve ourselves in the process. Your participants will be provided a strong skillset including in-person and over the phone techniques, dealing with difficult customers, and generating return business.

In this seminar, you will learn:

  • State what customer service means in relation to all your customers, both internal and external
  • Recognize how your attitude affects customer service
  • Identify your customers’ needs
  • Use outstanding customer service to generate return business
  • Build good will through in-person customer service
  • Provide outstanding customer service over the phone
  • Connect with customers through online tools
  • Deal with difficult customers

 

 

Skill Up Tennessee: Building a Skilled Workforce through SNAP Employment and Training

About the program:

Skill Up Tennessee is UT Extension’s SNAP Employment and Training Program. SNAP E&T helps participants gain the knowledge, skills, and support needed for employment. This helps employees gain valuable skills and helps employers build a stronger workforce.

In this seminar, you will learn:

  • What the SNAP Employment and Training Program is
  • How you can participate in SNAP E & T
  • How to collaborate individually with employers in attendance
  • Use outstanding customer service to generate return business
  • Build good will through in-person customer service
  • Provide outstanding customer service over the phone
  • Connect with customers through online tools
  • Deal with difficult customers

Who should attend:

  • Employers
  • Employees at all levels