Sevier County Hospitality and Tourism Alliance
Annual Trade Show in Sevier County



Due to the recent COVID-19 (coronavirus) pandemic escalation, and state of emergencies declared by the President of the United States and Tennessee Governor Bill Lee, the SCHTA board has moved to reschedule the 19th Annual SCHTA Trade Show to Wednesday May 27th, 2020. The format of the show will remain the same, the only thing changing at this time is the date. Your registrations for both the joint SCHTA breakfast meeting, and the trade show will be applied to the new date. If, for some reason, the new date is not conducive to your schedule please contact us as soon as possible.

We hope that you and your family are staying safe during this time.


Chris Massie SCHTA President

2020 Events

19th Annual Hospitality Trade Show
Sevierville Convention Center
Wednesday MAY 27th
10:00 AM – 4:30 PM

Breakfast Meeting with Tennessee’s Commissioner of Tourism, Mr. Mark Ezell 8:00AM - 10:00AM.

Click here for trade show application.

Click here to register for the trade show/breakfast.


Stars of the Industry
August 2020
Registration begins at 11:00 AM
Award Recognition begins at 12 Noon
Ramsey House in Pigeon Forge
23 Awards for employees. Honoring our employees who make "hospitality" one of the main reasons guests want to come back.


Veteran's Tribute
Date and time to be announced
Dolly Parton's Stampede
Special Guest Speaker: TBA
Remembering and honoring those who keep us safe and free.
Registration and networking begins at 10:00am, program begins at 11:15am.

2019 Sevier County Hospitality Trade Show!

Lumberjack Internet Marketing Expert Group Curl De Le Creme Smoky Mountain Navigator


19th Annual Hospitality Trade Show
Sevierville Convention Center
Wednesday May 27th, 2020
10:00 AM – 4:30 PM


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Trade Show Sponors



November 7, 2019
Dolly Parton's Stampede, Pigeon Forge, TN

Pam Smith Horses and Flags Presentation of colors - Veterans Kris Rystrom Emmert